LENOX makes an after-market afterthought.

Driving trial and loyalty in a commodity category demands a strong pivot.

More than blades.

FROM: Upgrading your blade.

TO: Improving your trade.

LENOX Tools doesn’t just sell a better blade or bit for your tools. Because a stronger, more efficient, durable tool also allows you to be.

We brought that point-of-view into trial and acquisition campaigns, product and brand imagery, and the UpBlade loyalty program to keep tradesmen engaged, inspired, and constantly improving.

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YoY trial, repeat purchase, and overall sales set company records.