Greg Shumchenia
I have 16+ years of experience as a brand marketer, strategist, and category planner on the agency and brand sides. I’m currently the Director of Brand Marketing for Mailchimp.
I help companies use their brand as a point of difference by making them unforgettable. By shaping memories that drive decision-making, brands have the power to use emotions and storytelling to connect with people and have lasting influence on their behavior.
I’ve done this for brands like Mailchimp, Coca-Cola, Microsoft, New Balance, The Ritz-Carlton, Hidden Valley Ranch, Checkers and Rally’s, Stubb’s BBQ, Harry's, Kingsford, Brita, Fresh Step, Stonyfield Organic, Fisker Automotive, Navy Federal Credit Union, Otis Spunkmeyer, Salesforce, and Lightlife Foods.
Sometimes I write about branding, advertising, and consumer behavior. You can read those things here.
