
LENOX makes an after-market afterthought.
Driving trial and loyalty in a commodity category demands a strong pivot.
More than blades.
FROM: Upgrading your blade.
TO: Improving your trade.
LENOX Tools doesn’t just sell a better blade or bit for your tools. Because a stronger, more efficient, durable tool also allows you to be.
We brought that point-of-view into trial and acquisition campaigns, product and brand imagery, and the UpBlade loyalty program to keep tradesmen engaged, inspired, and constantly improving.