The cat litter category is full of bullshit.
Outlandish claims, hyperbole, and cats snuggling the box of their “favorite” litter brands. Things any cat owner can sniff out as ridiculous.
Research told us that most people just need their cat litter to work — clump and hide some of the smell — and once they find a good one they stick with it.
In other words, they just need litter to be litter.
Not meeting expectations.
The hype the category was trying to create wasn’t just unbelievable, it was damaging when it found its way into product claims. Triple Action! Super Scoop! Moisture Lock!
When consumer expectations weren’t being met, it left room for a brand to stop over-promising and start over-delivering.
Enter Scoop Away.
An affordable cat litter that has never believed in the hype and simply thinks everyone should have access to great litter. It’s why Scoop Away has always put everything a great litter should be — strong clumping, odor control, and low tracking — into every box.
Gimmickless.
Scoop Away believes that when you master the basics, you don’t need any gimmicks. Our competitors try to make their cat litter feel like it does more, when we really only need it to do one thing. Everything else is just bullshit.
