
Fashion designers are small businesses too.
And there’s a huge lack of diversity in the entire fashion industry, especially among designers.
Values are great, actions are better.
Mailchimp looks to provide momentum where it's in shortest supply and take the guesswork out of growing a business.
NYFW’s First Design Collection
Mailchimp partnered with the Black In Fashion Council whose mission is simple: To represent and advance Black individuals in the fashion and beauty industries.
Working with New York Fashion Week, we selected five emerging designers to design and produce their own piece of a capsule collection — the first ever official capsule collection of New York Fashion Week.
The collection sold out over a long weekend in person and online and more importantly, the designers were picked up by a ton of press for trailblazing their way through NYFW and had dedicated time with buyers and brands they wouldn’t have otherwise been able to access.
Designer, Sammy B