Mailchimp Your Marketing
Most marketers only think about email marketing in a few very specific contexts: Sending out a promotion or announcing a new product, for example.
Beyond simply communicating with your customers, Mailchimp shows marketers how we can save them time with AI personalization, how they can increase revenue and customer lifetime value with predictive segmentation, and how realtime data and omnichannel marketing can help them book more orders and achieve higher ROI.
Mailchimp drives big marketing results
Category Entry Points
CEPs are like buying contexts. They are the challenges your audience faces or the things they wish they had help with. Associating Mailchimp with these moments (saving time, more orders, higher revenue, better ROI) is how we drive consideration for the brand.
The quirky, comical tone isn’t just Mailchimp’s style, it’s an essential business strategy. Emotions like humor or surprise and distinctive language, motion, and colors are key to building memories. They are more effective than facts and figures, actually. And being memorable in those buying contexts is absolutely critical to driving consideration.
