Despite being able to handle 95% of the reasons for an emergency room visit, urgent care centers are rarely considered.
If you ask patients it’s because the ER always feels like a sure thing.
From head to heart.
Our client asked us to educate people about what services MedExpress Urgent Care Centers provide.
But after talking to some people, it turns out they already knew.
It’s not that patients don’t know what urgent care centers treat, it’s that they crave the certainty and comfort the emergency room provides. And in the middle of an emergency, actions are especially dictated by emotions.
“If the ER can’t fix me, I’m dead.” — Research participant
Regaining control.
We had to show potential patients that MedExpress doesn’t just “stitch you up” but helps you regain control in an emergency. And given their irrationality during an emergency, we had to communicate this message far away from injury. We had our medical team diagnose videos in partnership with popular YouTube channel Fail Army, to show patients that MedExpress allows them to fail fearlessly and relinquish control to our medical experts.