Small businesses can’t play in the “Big Game.”
Big brands with big budgets price them out by launching big ads to make a big splash.
Mailchimp’s Purpose
Mailchimp exists to empower the underdog. They give small businesses access to advanced marketing every day with their marketing software.
Democratizing the Super Bowl
As a metaphor for its marketing software, the brand sought to give small businesses access to other kinds of advanced marketing by sharing its resources and Super Bowl spotlight with over 40 of our small business customers.
Every time a big brand ran an ad during the commercial break of the Big Game, Mailchimp leveraged the second-screen habits of viewers by running an ad for a complimentary small business on Twitter.
Introducing “Big Game, Small Ads”
