Growing a small business is difficult because marketing can often feel like a guessing game.
Acquiring new customers, recovering abandoned carts, increasing customer lifetime value. How do you know where to focus? What to say? Who to speak to?
Guess Less & Sell More
Mailchimp helps small businesses overcome marketing challenges with data-backed guidance and automations.
In other words, they take the guesswork out of growing sales.
Mailchimp is targeting a very discerning group: fellow marketers.
It’s especially important for creative to stand out and be memorable.
For this campaign, we decided to mimic the confused feeling marketers might be experiencing.
What exactly am I looking at? An owl? A cat? A bat?
Launch TV and Online Video
NFL Partnership
Mailchimp’s partnership with the NFL felt like it warranted a special execution.
Given Mailchimp’s brand purpose is to empower the underdog and the NFL’s premier underdog (The Buffalo Bills) was having an empowered season, it felt like the right time to take the guesswork out of some of the absurd rituals from football’s greatest fans.
We worked directly with the Bills and their fanbase — known as The Bills Mafia.
Their unofficial leader is a guy named Pinto Ron. He hasn’t missed a Bills games in person in several decades and has more rituals than the Bills have lifetime losses.
Don’t forget to bring a towel.