Turning Clustomers Into Customers
clus·tom·er (noun)
a group of unique individuals tangled together and marketed to as if they were one homogenous group
Fear Of Messing Up
3 in 4 marketers feel overwhelmed by the different personalization capabilities available today. So when it comes to using these tools, it’s challenging to know where to begin.
How exactly do you put that plan into action?
Will it work better than what you’re doing now?
Do you have the right data? Is it all in one place?
What if it takes too long?
Will you lose customers?
If it fails, will it make you look bad?
Great brands have enemies, not competitors.
Evil foes they vanquish for their customers. Nike has the couch. Dove has unattainable beauty standards. And Mailchimp has clustomers.
We brought our customers’ biggest enemy to life. Just so we could kill it.
Mailchimp turns clustomers into customers by enabling marketers to personalize their marketing at scale.
It’s all based on shopper behavior and it can all happen automatically with predictive segmentation and advanced automations that are proven to improve open rates, click-through rates, ROI, and customer lifetime value.