To: Australia
From: Mailchimp
Australia is one of Mailchimp’s most important growth markets, so as we began to prioritize advertising in their country, we wanted to make our value very obvious.
If you have a business.
We have the customers.
The comms strategy was simple: Make marketing puns where they feel most relevant.
Freeway ad? Mailchimp helps your drive traffic.
High rise ad? The sky is the limit on Mailchimp’s ROI.
Tram ad? Mailchimp keeps your business moving.
66 static and digital out of home units across Sydney and Melbourne.
The six-week brand awareness campaign, utilized high-impact media including large format OOH, murals, sequential boards, street furniture, smaller digital OOH and tram wraps.
“Mailchimp’s debut Australian campaign acts as a love letter to Australian marketers with its creative concept drawing from the visual elements of email to create familiarity.”